S8E03 - A Matter of Time: The History of Commercial Lengths - podcast episode cover

S8E03 - A Matter of Time: The History of Commercial Lengths

Jan 18, 201927 minEp 3Transcript available on Metacast
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Episode description

This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing lengths of commercials that’s so fascinating. It’s the reasons why.

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