![S9E23 - Bookmarks 2020 - podcast episode cover](https://assets.pippa.io/shows/61d4ae405ad158001379010e/1641345589914-7515eac1c84a71434f0d0cd56ff3b64f.jpeg)
Episode description
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into the regular season. We’ll talk about a book that maintains if you build a better mousetrap, the world will NOT beat a path to your door. And we’ll tell a story from a biography of Bruce Lee that proves sometimes the only way to sell a product is to increase its price. Throw on your reading glasses and join us for Bookmarks 2020.
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