Last Chance Tourism - podcast episode cover

Last Chance Tourism

Jan 18, 202527 minEp 2Transcript available on Metacast
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Episode description

This week, we take a look at Last Chance Tourism.


Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.


Namely, they are vanishing.


From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.


So people are rushing to these locations, afraid they might miss their last chance to see them.


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