![Seeing is Believing: The Power of Demonstration Commercials - podcast episode cover](https://assets.pippa.io/shows/61d4ae405ad158001379010e/1641486838784-25bd39d8c464296b7e5df0f155e93933.jpeg)
Episode description
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.
Because there is nothing more powerful than a dramatic product demonstration.
We’ll talk about a famous Krazy Glue commercial.
And a Volvo ad where the ad writer risked his life to demonstrate a point.
Hosted on Acast. See acast.com/privacy for more information.