![EP11: Brennan Dunn on building his startup, Planscope - podcast episode cover](https://img.transistor.fm/bj0NFZOrtPHE6f983RtGcaTZHkLVvemYqbQbJNQy4wU/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lcGlz/b2RlLzI1MS8xNTIw/NTQxMzE3LWFydHdv/cmsuanBn.jpg)
Episode description
How do you make a name for yourself, and your product?
That’s the question we posed to Brennan Dunn. It seemed like almost overnight he was everywhere: blog posts on Hacker News, popping up in my Twitter stream, and promoting a new product for consultants called Planscope. In this episode we delve into how he made this happen: we asked him how he got his start in products, how he promoted himself, and what Latin has to do with all of this.
Highlights
- “Businesses value [services] more than consumers, because [time lost] is literally costing them money.” – Brennan Dunn
- “Listen to what people, who have a financial interest, are complaining about!” – Brennan Dunn
- It’s clear that Brennan’s real advantage is that he’s passionate about his customers: he honestly wants to make their lives better.
- “People don’t buy software, they buy outcomes” – Brennan Dunn
Show notes
- Planscope
- Build a consultancy workshop
- Book: Double Your Freelancing Rate
- Book: Sell Yourself Online
- 37signals on Apple.com
- Brennan Dunn (@brennandunn) on Twitter
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