Episode description
Dr. Aaron Ahuvia is the world’s leading expert on brand love. He's a professor, author, keynote speaker, consultant to big brands, and has been on the Oprah Winfrey Show. Aaron is here to guide us through where brand love comes from, how to create it, harness it, and manage it. But with great power comes great responsibility. Incredibly insightful interview from the doctor that understands how consumers can love your brand. https://thethingswelove.com