Nancy Duarte emphasizes that storytelling has been one of the most compelling tools of persuasion for centuries. But founders embracing the storytelling form often make a crucial mistake: They cast themselves as the protagonist in the hero's journey, rather than the specific people they intend to persuade. Getting storytelling right means the founder is the mentor of the story (ie Yoda), rather than the hero (ie Luke.) This is true whether the audience is the customer, future employees, investors, journalists, or the audience at your next TED talk.Check out the Pattern Breakers Blog at patternbreakers.substack.com for
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Breakthrough Lessons: You are Yoda, not Luke | Pattern Breakers podcast - Listen or read transcript on Metacast
