Most startups stick to traditional methods of getting their message out. Pattern Breakers, however, don't follow the old rules of marketing. Instead they ignite a movement where they ultimately rise to the top, uncontested, while others later scramble for the leftovers. In this Breakthrough Lesson, Mike Maples Jr. of Floodgate examines three lessons learned from the recent viral breakout of the educational technology company Mentava, and why true Pattern Breakers don’t depend on the media or outside voices to shape their narrative. Instead, they speak for themselves, directly and boldly, telling the world their story in their own words. Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Breakthrough Lesson: RIP To Old-School Marketing | Pattern Breakers podcast - Listen or read transcript on Metacast
