Crossing the Chasm by Geoffrey Moores is the most influential book on technology go-to-market ever written, and for good reason. In this episode, Mike Maples Jr from Floodgate talks to Geoffrey Moore about how startup founders can apply its core principles to building great startups, as well as how to avoid critical mistakes.
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Why Geoffrey Moore's Crossing the Chasm is a must-read for Ambitious Startup Founders | Pattern Breakers podcast - Listen or read transcript on Metacast
