Episode description

(2:47) - Tim looks back at the origins of the 4-Hour Workweek and early incarnations of the book

(9:30) - Mike and Tim discuss the idea of talking to real customers and of “getting real” to increase the chances of your startup’s success

(12:41)  - Tim offers his thoughts on category design and the importance of creating a category, as well as working in categories where there were few competitors

(18:02) - Tim discusses the marketing ideas behind the 4-Hour Workweek and finding product-market fit, and offers ideas for book promotion

(31:05) - Mike and Tim share their ideas on the role of a startup advisor, and how to pick the right advisor for your company

(36:44) - Mike and Tim discuss the risks of negotiating with high-conflict people, and Tim reflects on his failures as a startup advisor

(40:27) - Tim stresses the importance of a quality product over public relations and personal brand

Check out the Pattern Breakers Blog at patternbreakers.substack.com for even more Pattern Breaking content from Mike.  

Mike's book Pattern Breakers is available now wherever you buy books.