What job should a desperate customer hire YOUR product to do? Answering this question is key to unlocking a key lesson of greatness. Here we discuss how the Instagram founders illustrate this lesson perfectly and how you can apply it to your own success as a startup founder.Check out the Pattern Breakers Blog at patternbreakers.substack.com for
even more Pattern Breaking content from Mike.
Mike's book Pattern Breakers is available now wherever you buy books.
Breakthrough Lessons: How to Get Customers to Hire Your Product | Pattern Breakers podcast - Listen or read transcript on Metacast
