Episode description

Soy Checkoff: https://www.unitedsoybean.org/

FieldClock: https://www.fieldclock.com/

Sometimes in agtech we get a little too focused on solutions that are still years away from reaching widespread adoption, and overlook providing practical solutions for today’s problems on the farm. 

Joshua Farray is the CEO of FieldClock which helps track and manage farm labor. They’re a great example that ag technology doesn’t have to mean big venture capital bets on a world that’s drastically different than it is today. 

Through their customer-focused approach, FieldClock has remained laser-focused on helping farmers and farmworkers with very practical tasks like clocking in and out, getting paid properly for piecework, and keeping compliant with labor regulations.

Joshua has a family history in the produce trade, and that’s also where he started his career. But int 2011 he decided to get into tech, and helped a lot of people in his network modernize their business through technology. His network was mostly made up of farmers and people in agriculture, and he eventually started building the product that would become FieldClock along with his co-founders which included farmers in Washington State. Joshua started off as CTO of the company and took over as CEO about a year ago. 

I appreciate FieldClock’s customer-centric approach and relentless focus on challenges related to managing labor. I hope you’ll find the product and the conversation as interesting as I did.