Episode description

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates

Today’s special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it’s just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH.

If you listened to our last spotlight with Dan Klein about a month ago, you already know that this quarter Case IH has given me access to some of their people to learn more about what goes into developing the tractors and equipment that farmers use every day. These spotlight segments are usually farmers, and it just so happens that’s also the case here, Chris Dempsey, like Dan Klein is not only a Case IH employee, but a farmer himself.

Today’s episode builds upon what Dan shared about how Case IH stays systematically customer-focused through their Customer Driven Product Design. Chris is going to share more about the integration of technology and iron and how that comes together in the modern Magnum Tractor.

Chris Dempsey has spent 12 years with CNH and Case IH in a variety of roles in the technology space spanning dealer technical support, quality, marketing, and product management.

Chris is currently responsible for overseeing precision technology integration across CNH’s portfolio of iron products as well as global go to market execution of technology solutions across CNH’s house of brands.

And the pride Chris and his colleagues have in Case IH and specifically in the Magnum is very evident when you hear them talk about it.

Brought to you by Case IH:

Case IH designs, engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.