Episode description

SWAT MAPS: https://swatmaps.com/

Corteva Agriscience: https://www.corteva.com/

These new Field Report segments are short occasional episodes where we will hear from the people who actually use and hopefully benefit from the innovations we discuss on the show.

We’ve already been doing this through the spotlight segments that have aired at the end of about one episode every month. I’ve really enjoyed these sort of customer testimonials that are provided from our quarterly presenting sponsors.

So I’m taking what we were doing with those spotlights and creating standalone episodes with a similar concept: only now sometimes it will be associated with the sponsor, and sometimes not - just profiles of farmers and other users of agricultural innovations giving their report from the field.

In today’s case, Brett McArtor is a senior research associate at Corteva Agriscience based in Johnston, Iowa. Corteva has three major focuses: crop protection, seed, and digital which supports those other two - and that’s where Brett works. Since graduating from Iowa State, Brett has remained focused on working with farmers to perform trials and research projects on their operations. He thinks of it as farmer-led science to figure out how new products fit into their management systems and affect their bottom line. He also brings that information back to the company to help formulate or position products to better suit farmer needs.