Episode description
John Crickett is the creator of Coding Challenges, a newsletter for engineers that has over 54k subscribers. John’s LinkedIn profile grew from 3k to 150k+ followers in a year. In this episode, we dive into the process and mindset that allowed John’s following to grow so quickly.
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Segments
- [00:58] Introduction
- [03:18] Spending a million Euros and a year on an MVP
- [05:54] Coding Challenges
- [08:15] MVP for an info product vs. software
- [13:51] Growth on LinkedIn
- [17:32] Post structure
- [19:48] Comments on posts
- [21:48] Twitter/X
- [25:15] Coding Challenges newsletter
- [27:12] Building a personal brand
- [34:09] Nicheing on LinkedIn
- [41:50] Selling B2B vs. B2C
- [47:18] Tangent on car salesmen
- [50:13] Book recommendations
Where to find John
- John’s LinkedIn
- Coding Challenges
- Coding Challenges newsletter
- Coding Chats podcast
- 30 Day LinkedIn Personal Branding Challenge for Software Engineers (starts on May 20, 2024!)
Links
Podcasts
Books
- Stop Asking Questions by Andrew Warner
- Hatching Twitter by Nick Bilton
Get in touch!
- Send us an email at hello@buildersgonnabuild.com
- Subscribe to newsletter at buildersgonnabuild.com
- Metacast: Behind the scenes - "build in public" style podcast and newsletter at metacastpodcast.com