Episode description

On today’s episode, we explore how Opus One, led by data visionary Jack Irby, has leveraged data to redefine the winemaking industry. Prepare to have one of those "aha" moments when data's power just clicks as Jack takes us on an exciting journey into the world of winemaking. Listen in as we learn how Opus One defied tradition and embraced technology to become a Napa Vally Icon.

Before becoming the wizard behind tracking ultra-premium wine allocations, Jack embarked on a delightfully eclectic journey. From belting out saxophone solos to channeling his inner Billy Beane, he's infused creative flair into every step.

At Opus One, Jack discovered an industry thirsty for innovation. And today, you can listen in as he revisits the wine world's "pre-data" era. Jack doesn’t hold back as he shares the origin story behind his groundbreaking methods to trace each bottle’s journey from vineyard to table. Prepare to be amazed as he describes the development of an app capable of adjusting rare wine allocation in real-time . . . a sommelier's dream come true!  

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