Episode description
Episode description
In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you.
Transcript (.docx)
We answer:
- What are lead magnets?
- What do lead magnets communicate about your values?
- What’s the difference between a lead magnet and magnetism?
- What does gathering emails using lead magnets mean for your email client management and open rates?
- Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth?
- What parts of our brands are magnetic for people?
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