Episode description

In this episode, Sara and Katie begin a season deep dive into all things Marketing! (insert nervous laughter here) Marketing can mean a lot of different things. We describe what we discuss what we mean by marketing, especially from our academic perspectives, and the marketing topics we’re going to discuss this season.

Transcript (.docx)

We answer:

• What does the word “marketing” mean to us?
• What does the word “marketing” mean coming from an academic perspective?
• How do we think about imposter syndrome and how it plays out in marketing our businesses?

• Katie’s first book: Rampage Violence Narratives
• Why Women Don’t Apply for Jobs Unless They’re 100% Qualified

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