Episode description

Episode 298 - I Think We Got This All Wrong - Podfade Explained, Why Podcasts Stop and Strategies to Sustain Your Show

Defining PodfadePodfade typically refers to the gradual or sudden cessation of a podcast without any prior announcement or intention to end the show. It often occurs when podcasters lose motivation, run out of content ideas, or become overwhelmed by the production process. What Podfade Is NotAs you correctly point out, podfade should not be confused with:

1. Intentionally ending a podcast: Creating a show with a planned beginning, middle, and end is a valid podcasting strategy. This is similar to authors completing a book and moving on to new projects.
2. Taking a break: Podcasters may choose to take temporary hiatuses for various reasons, such as personal commitments or to recharge creatively.
3. Shifting focus: Moving on to new projects after fully exploring a topic doesn't necessarily constitute podfade, especially if the existing content remains valuable to listeners.

The Value of Evergreen ContentEvergreen podcast content can continue to serve audiences long after its initial release. This approach allows podcasters to:

1. Create lasting value for listeners
2. Build a library of timeless episodes
3. Attract new audiences over time through search and discovery

Rethinking Podcast SuccessInstead of shaming podcasters for not maintaining a rigid publishing schedule, we should consider alternative measures of success:

1. Impact on listeners
2. Quality of content
3. Longevity of relevance

Embracing Podcast DiversityThe podcasting landscape should embrace diverse formats, including:

1. Limited series
2. Seasonal shows
3. Sporadic releases based on content availability

By broadening our understanding of what constitutes a successful podcast, we can encourage creativity and reduce the pressure on creators to maintain unsustainable production schedules.

Article mentioned

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