Episode description
Stu Heinecke is a hall-of-fame nominated marketer, famous Wall Street Journal cartoonist, bestselling business author and the father of contact marketing. His Book “How to Get a Meeting with Anyone” was a huge hit, and more recently he has released a book called “Get the Meeting.”
Contact marketing is a fusion of marketing and selling in which bold and original forms of marketing are used in support of high-level sales approaches to VIP accounts and prospects.
Stu has a lot of incredible methodologies around getting in front of key decision-makers. Stu has won meetings with Presidents, CEO’s and Celebrities.
Key Points of our Discussion
- Stu’s marketing and cartooning background
- Stu shares a campaign that’s getting 100% response rate
- “Get the Meeting” through retargeting
- The “pocket campaigns”
- Contact marketing examples getting 6 figure deals
- Profile scrapes and deep personalisation
- ROI and record-breaking campaigns
- Stu’s online course How to Get a Meeting
To learn more about Stu, visit his website stukeinecke.com and you can find him here on LinkedIn