Episode description
Mike Weinberg is a highly respected global sales thought leader. He was named by Forbes magazine as a top sales influencer, he is the author of three Amazon #1 best sellers including his recent blockbuster Sales Truth - Debunk the Myths. Apply Powerful Principles. Win More Sales.
Some key topics we discuss:
- Don’t believe everything you read about sales especially from the online experts.
- Sorting through the noise of advice and vendors all claiming a magic bullet to grow your sales.
- Despite the noise, not everything has changed in sales
- While we need to adapt and leverage new channels, the fundamentals of sales remain the same.
- How to leverage new technology and techniques to enhance what we do.
- How we should look at social as a channel to reach potential customers.
- There is no shortcut or ‘easy’ button.
- The importance of managing your calendar.
- How we should be driving new business.
- Why pipeline is the lifeblood of your business.
Learn more about Mike here: https://mikeweinberg.com
Sales Truth: https://mikeweinberg.com/salestruth-book/