Thought leadership for Salespeople with Bernadette McClelland - podcast episode cover

Thought leadership for Salespeople with Bernadette McClelland

Oct 20, 201929 minEp 39Transcript available on Metacast
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Episode description

Salespeople have a tremendous opportunity to stay and out in front of customers and get a jump on their competition by developing their own thought leadership.

Bernadette McClelland, steps us through how we need to overcome our own mental barriers and put ourselves out there.

We also need to be looking at customer problems from a psychological angle, what is 'behind the problem', why is the customer voicing this problem? Bernadette shares methods for asking the challenging questions.