Episode description

Ben Branson is the Founder of Seedlip and Æcorn Aperitifs, the world’s first distilled non-alcoholic spirits and aperitifs. He gained inspiration from his family’s 300 years of North Lincolnshire farming heritage, and grew up alongside his two younger brothers, eights dogs, horses, rabbits and guinea pigs. Stoically a country boy, Ben now lives with his girlfriend and two dogs in a 15th Century cottage in the Chilterns, bringing his heritage with nature to the forefront of his new business venture.

With offices in the Chilterns, Los Angeles, and Sydney, Seedlip is now available in over 35x countries and served in many of the world’s most awarded bars, restaurants and hotels including 350x Michelin * Restaurants & 9/10 of the world’s best cocktail bars. In just 5 years they have become a leader in the drinks industry, keeping the environment and nature at the heart of what they do. 

In January 2018, Seedlip announced plans for the launch of a new Non Alcoholic brand to complement the existing portfolio, and to help further grow the category of Non Alcoholic drinks. In December 2019, Æcorn Aperitifs was announced as the sister brand to Seedlip. Æcorn Aperitifs will be a stand-alone brand that occupies its own distinctive place within the landscape. 

 Ben was named as one of the Top 50 most influential people in food and drink by The Telegraph and awarded Young Achiever of The Year by The Drinks Business. He continues to pioneer the non-alcoholic category forward with the launch of Æcorn Aperitifs in Selfridges and The Savoy in May 2019. 

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(Interviewed by StartupGrind's Chris Joannou).