Episode description

In this engaging episode of Founder's Story, host Daniel Robbins welcomes Chris and William Salvi, the dynamic duo behind The CEO Series and Salvi Media Agency. The brothers share their experiences as entrepreneurs, the lessons learned from interviewing high-profile CEOs, and the fascinating journey of building a media agency that focuses on storytelling and content creation for the digital age.

The conversation starts with a humorous discussion about ponytails and pop culture references before diving into more profound insights. Chris and William reveal their favorite interview moments, from speaking with global agency owner John Rowady to learning from impactful leaders like David Jones and Oisin Hanrahan. They emphasize the importance of hearing about both the successes and struggles of the CEOs they've met.

The Salvis also discuss their passion for entrepreneurship, reflecting on their family's influence and the pivotal moment that sparked their desire to build their own business. They highlight the challenges of working together as siblings and the drive to control their own time, culture, and work environment.

The episode offers practical advice for aspiring media creators, emphasizing the importance of perseverance, continuous improvement, and staying true to your audience. Chris and William reflect on their evolution from novices in marketing to seasoned content creators, stressing the need to stay committed, even when starting with low engagement.

Finally, the brothers share their vision for the future of content creation and media distribution, predicting that small media agencies and solopreneurs, with the help of artificial intelligence, will continue to make an impact in the digital world. They discuss the growing relevance of content in a digitally native workforce and provide advice for those wanting to launch their own media ventures.

Key Topics Discussed:

• The journey of building The CEO Series and Salvi Media Agency
• Memorable interviews with CEOs, including John John Rowady, David Jones, and Oisin Hanrahan
• The importance of storytelling in business and entrepreneurship
• Advice for aspiring media creators and show hosts
• Insights on the future of content creation, solopreneurs, and AI's role
• The impact of working together as siblings and navigating the ups and downs of entrepreneurship

Memorable Quotes:

• "Your friends and family aren’t your audience. Keep creating, and you'll eventually find your true audience." — William Salvi
• "We wanted to tell stories, connect with people, and distill down human experiences in the business world." — Chris Salvi

Where to Watch:

• The CEO Series is available on YouTube and distributed through platforms like Entrepreneur and Cheddar.
• You can also catch episodes on Reach TV in airports across 90 locations globally.

Get in Touch:

• salvimedia.com for inquiries

Follow:

• The CEO Series on YouTube