Building a Chocolate Empire Across Multiple Countries with Zero Experience, A Founder's Story with Jake Karls | S2: E5

Episode description

Mid-Day Squares is not just a candy but a company for the next generation of snack lovers and healthy eaters. Its production and marketing strategy and social media presence have turned the 21st-century health-forward brand into the fastest-growing functional chocolate maker in the packaged food industry today.

Mid-Day Squares is not just a chocolate maker but the maker of the first functional chocolate bars, which, according to Co-founder Jake Karls, is the founders’ idea of what a healthy afternoon craving killer should taste like. Mid-Day Squares chocolate was designed for those on the go who want to cut their hunger and cravings in between meals. It’s made entirely with superfoods; all our ingredients are raw, vegan, gluten-free, and organic. Most importantly, it’s made with real chocolate and tastes like chocolate.

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