Episode description
[00:06:13] How content consumption has changed in the last few years.
[00:08:15] This virtual atmosphere is going to be permanent, to a scale.
[00:09:36] Beginning content marketing research and building a repeatable model
[00:12:09] Look at the data first
[00:13:57] Watch what your competitors are doing
[00:17:36] Does our content marketing get skewed with topics that are trending too much?
[00:21:51] Establishing business goals in content marketing
[00:24:36] How do you measure trust?