Ola King is back for his second segment this week to unpack the role of a Search Experience Designer, and how user experience design optimization plays as a lead factor in SEO. Learn tactics for incorporating UX designs into your strategy to bolster overall SEO and digital marketing strength. Finally, understand why empathizing with the user needs to be a prioritized step in your strategy. It’s time to step up your SEO and digital marketing with a holistic approach to optimized user experience this week on the EDGE of the Web!

[00:03:29] Introducing Ola King

[00:05:23] What Does it Mean to be a Search Experience Designer

[00:10:06] Taking a Holistic Approach to Your Strategy

[00:14:17] Design and Storytelling Techniques

[00:15:41] Five Elements of User Experience Design

[00:21:22] Embracing New Disciplines to Stay Competitive

[00:23:27] EDGE of the Web Title Sponsor: Site Strategics

[00:24:13] Collecting Data to Drive User Journey

[00:27:17] Learning to Empathize with the User

[00:32:11] Building a UX Strategy From the Ground Up

[00:34:10] EDGE of The Web Sponsor: Wix

[00:35:40] Resources for Learning UX Design Optimization