Episode description
Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more.
[00:04:18] What Pedro experienced at Google during the first large algorithm changes
[00:20:00] The path of critical SEO thinking compared to how Google is understanding quality.
[00:23:40] What do beginning SEO professionals need to know to start the critical thinking journey?
[00:28:39] Should we use the tools we have or something else?
[00:29:38] What is the key factor in working with client stakeholders?