In a recent announcement, Google stated that they will be phasing out bid strategy enhanced cost-per-click (eCPC) from Google Ads. The company says they will be replacing eCPC with manual CPC starting in October.

Meta is updating business tools, announcing they will be increasing data restrictions as ongoing attempts to prioritize privacy continue. Meta explains the restrictions are set to automatically restrict certain data, including URLs and custom parameters.

If one wasn’t enough, here's another. The DOJ has filed yet ANOTHER lawsuit against Google. The Justice Department says Google has used anticompetitive strategies to unjustly achieve its staggering 91% market share in the digital advertising market.

As always, tune in to see what’s going on in the digital world so you can stay ahead of the SEO curve here on the EDGE of the Web!

News from the EDGE:

[00:06:09] Google Ads to phase out enhanced CPC for Search and Display

[00:08:03] EDGE of the Web Sponsor: SE Ranking

[00:09:57] Meta reveals updates to business tools impacting advertisers

[00:12:24] US vs. Google, round 2: Government takes aim at digital ads

Captain Obvious:

[00:17:33] 8 Out Of 10 TikTok Videos By Brands Fail To Capture Attention

AI Blitz:

[00:20:36] EDGE of the Web Sponsor: Inlinks

[00:21:26] Mediavine Bans Publisher For Overuse Of AI-Generated Content

[00:22:10] UK signs AI safety treaty to protect human rights and democracy

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713 | News from the EDGE | Week of 9.9.2024

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