![399 | Link Building and Website Flipping with Craig Campbell - podcast episode cover](https://static.libsyn.com/p/assets/c/1/f/3/c1f30e04565c175c/EDGE-TITLE-2020.jpg)
Episode description
Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building. He also shared his many tips for “website flipping”: finding old domains, making them sparkle and building the value of the site for sale. Entrepreneurship is the name of the game here today on the EDGE.
[00:02:35] Is there Black Hat & White Hat SEO anymore?
[00:09:26] What are PBNs?
[00:14:19] How tough is SEO now?
[00:17:43] How does the process of buying websites work?
[00:22:55] How tough is it to scale?
[00:26:09] Where can you buy websites?