080: The Secret to Converting Clients with Erika Fitzgerald

Episode description

With any business, it's totally normal to focus on the product, service, and visuals of your brand...

But you know what's the real secret sauce: Words

Words will ultimately help you convert clients from potential inquiries into actual customers! And on the podcast today we have professional copywriter Erika Fitzgerald sharing SO. Much. Good. Content!

My mind was blown by all the nuggets she was sharing! We talked about:

* Mistakes people are making with their website copy and what mistakes Erika has made

* How many words are too much?

* Who should you be writing to?

* What happens when your personal language doesn't match your ideal client? 

...and all the tips that will help you become better at writing, even when you don't have the funds to hire a professional yet! I hope you love this episode!! 

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