Episode description

In this episode with the Good CME Practice group (gCMEp), gCMEp members Froukje Sosef (COR2ED) and Sophie Wilson (International Medical Press) are in conversation with key members of the CME Coalition, Seth Whitelaw (Whitelaw Compliance Group) and Thomas Sullivan (Clinical Education Alliance). 

The CME Coalition recently published their Social Media Compliance Guide for their US-based membership of education providers pharma supporters.

gCMEp is a membership organisation for CME providers based in Europe that aims to promote professionalism within the European CME provider community. More information on the gCMEp can be found on the group's website: gCMEp.org.

Tune in to learn more about the use of social media in CME.

On today’s episode you will hear about:

• The CME coalition
• Social media platforms
• Use of social media in CME from a European provider perspective
• The objective of the CME Coalition Social Medical Compliance Guide
• Benefits and risks of using social media in CME programmes
• Measuring educational outcomes in CME activities that use social media
• Guardrails included in the Social Media Compliance Guide
• How to reach the intended audience with social media
• Optimal length of CME activities on social media
• Accreditation of CME activities on social media in the US and Europe