Episode description

What skills will students need to lead the charge for events like the LA28 Olympics and the FIFA World Cup? Monique Reaves, Chief Revenue Officer of the iconic Rose Bowl stadium and the first Latina in an executive role at the Rose Bowl Operating Company, discusses the importance of aligning educational programs with industry demands to prepare future leaders. She advocates for incorporating creativity, sustainability, and diversity into workforce development while emphasizing accessible, community-centered hiring practices. Through innovative collaborations, such as the Rose Bowl's partnership with AEG Golden Voice, Reaves illustrates how blending tradition with modern strategies can drive economic growth, elevate event management standards, and empower communities to meet the challenges of global events.

You’ll learn: 

• Why educators and institutions need to collaborate with industries for workforce needs.

• The role of workforce diversity in serving communities during significant events like the LA28 Olympics.

• What new requirements in event management educational programs should address.

• How the event management industry can balance tradition and innovation.

• Why it is crucial to emphasize diversity and inclusion in leadership roles for workforce development.

About the Guest:

Monique Reaves is the Chief Revenue Officer for the Rose Bowl Operating Company and is responsible for all concert and sporting event bookings. Leading the charge on revenue management and generation for Americas Stadium, she oversees and supports stadium sponsorship, premium seating, enterprise events, and tours sales departments. Most notably, she booked the Rose Bowl Stadium’s first sellout concert of two consecutive nights by a female artist of Latin-American descent, Karol G. She has been a part of the sports and entertainment industry since 2009, following a successful internship with America’s Stadium, where she has since received several national accolades for her risk-taking revenue ventures.

Before joining the Rose Bowl Stadium full-time, Monique held positions with American Golf and Lucky Strike Entertainment. 

Monique graduated from Long Beach State and resides in Rancho Cucamonga, CA, with her family.

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More from Monique Reaves & the Rose Bowl Stadium

Website: https://www.rosebowlstadium.com/

LinkedIn: @moniquemreaves & @rose-bowl-operating-company

Instagram, X/Twitter, & Facebook: @RoseBowlStadium

Partner with us! Contact our host Salvatrice Cummo directly: scummo@pasadena.edu

Want to be a guest on the show? Click HERE to inquire about booking 

Find the transcript of this episode here

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