Building a killer brand with Liquid Death's Andy Pearson
Jun 25, 2024•40 min•Transcript available on Metacast Episode description
Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly entertaining content into the world. In this episode, we sit down with Andy Pearson—writer, director, ultra-marathon runner and VP of Creative at Liquid Death. Under Andy’s creative direction, the brand has mastered the art of subversive marketing and attracted a cult-like following along the way. This wide-ranging conversation features stories behind the brand’s edgy and out-there marketing campaigns and the importance of finding meaning in your work.
