Moving sport forward with the WNBA
Jan 25, 2022•31 min•Transcript available on Metacast Episode description
Women’s professional sports are on the rise and, as a result, have created a new generation of iconic athletes. On the heels of the Women’s National Basketball Association’s most historical season yet, we sit down with the league’s first-ever Chief Marketing Officer and 20+ year Nike veteran, Phil Cook. From exponential growth in viewership and social engagement to unique partnerships with Google, Amazon Prime and Coinbase, the WNBA is on fire—yet is only getting started.
