Episode description

As one of the most innovative marketers and entrepreneurs today, Russell Brunson is always on the cutting edge of new methods and technology to sell products and services online.

As the CEO of DotComSecrets.com, Russell is a true student of direct response marketing, he collected junk mail as a kid to create a multi-million dollar swipe file at the age of 12.

Russell built a very successful business teaching other people how to make money using the internet, whether creating information products, driving traffic or consulting business owners on how to do the same.

I have personally stolen, swiped and borrowed his brilliant ideas for my own business and follow what he does very closely.

He recently released a book called 108 proven split tests which has become somewhat of a marketing bible for me and many marketers I know. I’ve invited Russell on the show to share his bacon wrapped strategy for creating successful sales funnels and marketing strategies simply by taking advantage of a proven systems.

Here’s what we discussed on this episode:

04:42 - How to use his book 108 Proven Split Tests as a marketing bible

06:29 - Two things about Brad that impressed Russell (Brad's favorite segment of the show)

07:38 - A secret reason to buy 108 Proven Split Tests book

08:34 - How to get an additional bump in revenue off your offers

15:05 - How a "potato gun" created on online empire

18:05 - How 12 year old Russell became addicted to direct response marketing

21:19 - What people can learn from studying newsletters and junk mail

23:11 - The art of “borrowing brilliance”

26:17- Russell's copywriting process

27:57 - Russell’s self-described business superpower

29:51 - Growing the business, expanding the team, and shrinking it down

31:35 - Big teams vs. small teams

35:45 - ClickFunnels

38:10 - Proven template marketing funnels

42:00 - WordPress and custom coding vs. ClickFunnels easy process

45:22 - How fast and easy is ClickFunnels and who should use it?

47:14 - Creating funnels for multiple clients

50:23 - Russell’s favorite marketing funnels

55:21 - The beauty of surveys and quizzes

58:06 - How _______ can revolutionize your business

60:30 - Why you should check out Russell Brunson

For more information on Russell and his work, visit:

Main Site: www.dotcomsecrets.com
108 Proven Split Tests: www.dotcomsecretslabs.com
Click Funnels www.clickfunnels.com
Marketing In Your Car Podcast www.marketinginyourcar.com

If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.