Episode description

Direct response brands who ignore the phone do so at their own peril. But using a call center can be tricky. Do it right and it will add another zero to your revenue numbers. Do it wrong and it can crater your entire business.

That's why I invited Craig Handley on the show today to speak about how to do it right and how to do it big.

He's an expert in Hispanic/Direct Response Marketing, Core Values, Sales/Brand expansion, & Strategy and the CEO and founder of “ListenTrust.com,” named #1 in Business Products & Services (#27 overall) in Inc. Magazine’s 500/5000 list. They employ over 1,000 employees & have cumulatively done over 500M in sales within the last 5 yrs.

He advises 100’s of brands, products, & services.I’ve contributed articles & been interviewed for marketing & business magazines, blogs & podcasts, & spoken at many events.