Episode description
Luke Jaten is a direct response marketing veteran with 26 years in the business. We met a few years back when when I went through his PostCard Profits course.
I invited Luke on the show to share his bacon wrapped strategy for launching a physical product business, and to share how the disciplines he acquired in direct response translated into his new venture.
For more information on Luke Basic Greens product visit http://basicgreens.com/
In this interview with Luke Jaten
- 03:25 - It’s Brad Costanzo, not Brad Costanza
- 05:58 - Luke’s 26 year career in direct response marketing
- 07:50 - Understanding customer psychology before copy writing
- 09:30 - 75% failure rate from following the proven plan
- 10:34 - Contrarian marketing
- 12:45 - Is niche marketing constrained?
- 15:15 - Watch what they do, not what they say
- 16:16 - Luke’s Basic Greens product
- 18:00 - Facing launch fears head-on
- 18:30 - The downside of info marketing
- 20:43 - Finding the right product without making false claims
- 22:33 - Is there a market for protein powder?
- 24:55 - The juice blues and outsourcing to Whole Foods
- 26:30 - Discovering a market and testing the formula
- 28:21 - Bacon wrapped strategy: Fusing direct response and design
- 30:55 - The capital intensive process of physical products
- 33:55 - Get big fast and do more good
- 36:40 - The difference between hard work vs lots of work
- 39:00 - Should you take your customer service calls?
- 43:17 - Bacon wrapped strategy: Outsourcing vs keeping things in house
- 46:19 - The importance of copy writing (even if you’re outsourcing)
- 49:12 - The ready, fire, aim mentality
- 50:57 - Getting the packaging right
- 54:09 - Launch budget for physical products
- 57:47 - Getting started with private labeling
For more information on Luke Basic Greens product visit http://basicgreens.com/
If you have any questions or challenges or would like a second opinion on your business strategy, email askbrad@baconwrappedbusiness.com and let me know.