Episode description
Episode description
There is a process when it comes to growing your business; but before that, it is important to think about marketing first. Brand development and marketing strategy consultant, Benjamin Shapiro, dives deep into some of the strategies that he uses to help growth-stage companies. He shares how to build an effective marketing strategy and shows the importance of understanding your identity and customers' needs. Benjamin also tells us the story of him becoming a marketer and the lessons he learned from working with eBay before he took off to do his own business. He now hosts and produces the MarTech Podcast and shares the growth strategies he uses for it.
Learn more about Benjamin and get the full shownotes at https://baconwrappedbusiness.com/innovative-marketing-tech-and-growth-strategies-with-benjamin-shapiro
Some Topics We Discussed Include:
- How Benjamin became the marketer he is now
- What lessons he learned from working at eBay
- Some marketing tips and tricks
- What MarTech Podcast is all about
- How to start podcasting the right way
- Benefits of partnerships, networking, and sponsorships to growing your podcast
- Some technological solutions and strategies
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