Episode description
Marketing Titan Brian Kurtz Overdelivers Direct Response Wisdom From 40 Years Experience
Episode description
Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.
This time, he focuses on having the marketing stamina to build a business for a lifetime.
Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.
Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.
Some Topics We Discussed Include:
- The number one mistake new marketers make that old marketer don't
- How to incorporate direct mail with online operations
- Turning your VIPs into life-long customers
- Customer acquisition vs customer retention
- How to empower your team for better customer experience
- Why start live videos and how it affects your ad spending
- Standing out in a crowd of “experts”
- How to spot and compensate a great copywriter
- Genius ways to use direct mail
- The bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Learn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience.
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