Episode description
Episode description
Do you have a product or service to sell? Did you know you’ll need good copy to sell it? Do you get stuck staring at a blinking cursor every time you sit down to write? Well gear up as today we get to know Jon Benson, the man who can take all your copywriting anxiety away (well, most of it) and give you the intuitive tools to have confidence with your words.
Now the CEO of Digital Publisher, Inc. and JBF Health, Jon Benson started his online empire in 2004 with the release of his first book, Fit Over 40 which propelled him into the online marketing spotlight.
In 2007, Jon began experimenting with a new way to get products online. He combined his training in Neuro-Linguistic Programming and psychology with what became the world’s first “ugly” Video Sales Letter, or VSL. This creation propelled Jon to internet marketing fame, doing well over $12B annually for marketers in virtually every online industry. He then turned his focus to copywriting and created Sellerator, the world’s first software-driven VSL copywriting system. Sellerator became the #1 copywriting course online.
Today, Jon’s focus is narrowed down to the recent release of Email CopyPro. Email CopyPro is doing for email what Sellerator has done for the Video Sales Letter, allowing marketers without copywriting experience to generate A-List caliber promotional content and emails with a few clicks of the mouse.
Today, Jon is authoring Epic Love, a book on his experiences and study of love, sexuality and relationships. He is still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side.
Here’s What We’ll Cover in Today’s Episode:
- Video Sales Letters: What are they and why are they so effective?
- How reading and listening simultaneously causes people to absorb 60% more and increased their probability of buying
- How to use hypnotic suggestion in your marketing
- Why selling the unique mechanism is so effective
- How creating trademarked terms and solutions can improve your conversion
- How to discover your “primary solution” and be seen as the best choice for your prospect
- The 4 Most Effective Types of Emails - EPIC
Read more about Jon and get the full shownotes here: https://baconwrappedbusiness.com/jonbenson/
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