Episode description

What if your product was in the hands of a celebrity and magazines and blogs reported on this? Do you think that might help you gain a little more traction in the marketplace and create a buzz that would help you sell more and increase brand awareness? Of course it would.

That's why I invited Sarah Shaw on today's episode to discuss her secrets to getting your products in the hands of celebrities and revealing how to leverage that for powerful publicity and exposure in the media.

Sarah Shaw's products have been in over 1,200 stores and boutiques across the country, including Anthropologie, Nordstrom, Barney’s, Henri Bendel, Fred Segal, Neiman Marcus, Saks 5th Avenue and Bloomingdales.

She’s also appeared in the pages of almost every major fashion and lifestyle magazine, including InStyle, People, US Weekly, Lucky, ELLE, WWD, Marie Claire and the O-List.

She’s been on tv shows like Access Hollywood, Extra and the E! network. And she’s been interviewed for Entrepreneur.com, Forbes.com and American Express’ OPEN Forum.

Sarah is the Founder & CEO of Entreprenette.com, where she teaches product designers and fashion entrepreneurs how to launch, market and sell their products.

In her spare time, Sarah hangs out with her 7 ½ year-old identical twin girls… and hopes they’ll help come with up with her next great idea.

You can learn more about Sarah and her company at www.entreprenette.com