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Episode 1601:
Expending effort on a product makes users more committed to it, a concept known as "user investment." Instead of always making things easier, successful habit-forming products like Twitter, LinkedIn, and Evernote encourage small investments - such as following someone, entering data, or contributing content - that increase a service's value over time. When stored value meets a network effect, user commitment deepens, making the product an integral part of daily life.
Read along with the original article(s) here: https://www.nirandfar.com/2012/07/makeyourusersdothework.html
Quotes to ponder:
"Despite the considerable effort required to pick the lottery numbers, a process reminiscent of filling out multiple choice questions on a test, players valued the tickets they spent the time and effort picking."
"The tiny bit of effort associated with providing workplace information created a hook the system could use to get users to return."
"The more users invest in a way of doing things through tiny bits of work, the more valuable the service becomes in their lives and the less they question its use."
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1601: User Investment: Make Your Users Do the Work by Nir Eyal of NirAndFar | Optimal Work Daily - Career, Productivity and Entrepreneurship podcast - Listen or read transcript on Metacast
