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1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important
Optimal Work Daily - Career, Productivity and Entrepreneurship
Dec 18, 2024
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11 min
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Ep 1540
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Transcript available on
Metacast
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Episode description
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. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here:
https://www.thatseemsimportant.com/marketing/growth-team/
Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand’s true mission and values." "Success isn’t just about growing faster; it’s about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow:
https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555
Start with Why:
https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
The Lean Startup:
https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
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1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important | Optimal Work Daily - Career, Productivity and Entrepreneurship podcast - Listen or read transcript on Metacast
