Episode description

Amanda has learned the hard way that publishing beautiful books on the Kindle and other e-readers is a pain in the ass.

In this hour long masterclass, Amy and I help Amanda through her first steps in turning this deep vein of pain into her first product.

We talk about:

• Choosing and narrowing an audience (including some critically counterintuitive lessons)
• How to spot evidence of a market (where's the proof that lots of people have the same itch you're trying to scratch)
• Designing who your product will resonate with first
• How to develop marketing content (we call them ebombs)
• How to use audience jargon to connect with your audinece
• How to figure out what your audience already knows (and use that to your advantage)

...and a lot more

This recording originally appeared on: https://unicornfree.com/2015/from-pain-into-a-product-a-real-live-coaching-session

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