Episode description

Over the last few weeks, I have been visiting podcasts all across the internet, talking with entrepreneurs and creative people, just like you.

We'll not necessarily JUST like you, because you might have noticed that these last few conversations have been visits to podcasts hosted by dudes!

Thankfully, I was able to end this white-male-podcast-host streak by visiting with Colleen Schnettler and Michele Hansen on the Software Social Podcast.

Among a sea of white dudes talking about how awesome they are, Michele and Colleen's show stands out as something...special and needed. It feels less like an interview, and more like two smart professional friends offering weekly stories and support about what's going on in their respective businesses.

I love shows like this, that feel more like a human conversation that we, the audience, just get to listen in to.

So if you're into software and business, and like me want to hear more diverse voices talking about the things we're interested in, I highly recommend checking out their podcast backlog after you're done tuning into this one.

So, about this episode!

Like the last several podcast hosts I've visited, Colleen and Michele have recently read my new book The Tiny MBA, and true to form we had a great time going deeper into their favorite lessons from the book to help you get an even better understanding of how these lessons might be valuable for you.

I found it especially interesting how Michele and Colleen both took valuable lessons from the book, even though they are at very different stages of their businesses!

So in this episode, we talk about:

- Why education is the most effective marketing you can create
- How psychology can be thought of as "debugging, for people"
- And why one question in The Tiny MBA left Colleen feeling TERRIFIED.

Don't worry, by the time we were done with the conversation, she wasn't feeling terrified anymore, and maybe even excited to take on the challenge I proposed.

So with that, let's get into this...maybe my favorite episode of The Tiny MBA podcast tour to date.

I hope you enjoy this in depth conversation I had with Michele and Colleen on the Software Social Podcast. Here we go!

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