Episode description

Last year was dedicated to renovating 30x500, and it's already paying off for our students and for us. Yayyyyy!

But if we're honest...some of the most crucial parts of our business are a mess. A mess that makes money, but messy still:

• Our website isn't optimized to help new readers and listeners - it's kind of a miracle that people can find anything at all
• We barely have a marketing funnel
• And our launch strategy needs to be revamped now that 30x500 Academy is a self-study course.

So for the rest of this year, we're turning our attention to making sure the cobblers children get their shoes, and in this episode you can learn exactly how we're going to do it.

p.s. check out the detailed numbers and specific launch content from the "C+ effort launch" we talk about in this show:
https://unicornfree.com/2016/the-good-enough-launch

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