Dr. Sinan Aral is the David Austin Professor of Management and Professor, Information Technology and Marketing at MIT.
He’s a Phi Beta Kappa graduate of Northwestern University. He has Master’s degrees from the London School of Economics and Harvard University. And he has a PhD from MIT.
He recently published a book out called The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt.
In short he is an expert in social media and its impact on society. We cover a lot of ground in this interview including:
- The structural reform of social media
- Data portability between platforms
- The tension between security and privacy
- The inexplicable reality of the Tik Tok deal
- The wisdom and madness of the crowd
- How to determine if a social media account is a bot
- The psychology of online ratings
- Why false news spreads faster, farther, and deeper than truth
- The implications of like buttons
- The long game in marketing and advertising
Sign up for Guy's weekly email at http://eepurl.com/gL7pvD
Connect with Guy on social media:
Twitter: twitter.com/guykawasaki
Instagram: instagram.com/guykawasaki
Facebook: facebook.com/guy
LinkedIn: www.linkedin.com/in/guykawasaki/
Read Guy’s books: https://guykawasaki.com/books/
Thank you for listening and sharing this episode with your community.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dr. Sinan Aral: MIT Professor and Social-Media Scientist | Guy Kawasaki's Remarkable People podcast - Listen or read transcript on Metacast
