Amy Errett talks about how and why she created one of the hottest tech companies: Madison Reed, an at-home hair color company, has seen a huge boom in business during the pandemic. In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. We talked about Amy's choice to use raw, untouched photos in her promotions. At the forefront of beauty innovation, Madison Reed created the first ever Smart 8-Free permanent hair color free of harsh ingredients: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide and it's leaping bunny certified meaning it is cruelty-free. Their motto: Confident is the New Beautiful. Loads to learn from Amy Errett about technology, start-ups, and marketing to women.
20:00 to 21:56 - Depletion during the pandemic
41:38 to 43:14 - Company tech algorithm
54:31 to 55:58 - Advice for women entrepreneurs
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Amy Errett: Founder of Madison Reed and Technology Entrepreneur | Guy Kawasaki's Remarkable People podcast - Listen or read transcript on Metacast
