A massive update to one of my favorite books, Influence: The Psychology of Persuasion, by Dr. Robert Cialdini spurred a return visit to Remarkable People. At the time I recorded, he was the only return guest but then Dr. Jane Goodall snuck in for Earth Month. If you're into marketing, influencers, evangelism, sales, or influencing people, don't miss this episode!
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Dr. Robert Cialdini Returns | Guy Kawasaki's Remarkable People podcast - Listen or read transcript on Metacast
